I picked up a short book called "The Verse By The Side Of The Road" on a recent roadtrip. It recounts the story of Burma Shave, a brushless shaving cream from the early-to-mid 1900s. Burma-Vita, the company that made it, used a very clever idea to advertise the product. They came up with (later inviting contributions from the public) small poems/jingles whose words were divided across a set of 6 closely-spaced road signs along the highways.
More info here:
http://www.printmag.com/design-inspiration/the-morbid-roadside-ad-poetry-of-burma-shave/
Although the signs have long gone, they gave us some absolute gems of wit and humour:
DOES YOUR HUSBAND
MISBEHAVE
GRUNT AND GRUMBLE
RANT AND RAVE
SHOOT THE BRUTE SOME
BURMA-SHAVE
WITHIN THIS VALE
OF TOIL
AND SIN
YOUR HEAD GROWS BALD
BUT NOT YOUR CHIN - USE
BURMA-SHAVE
HE HAD THE RING
HE HAD THE FLAT
BUT SHE FELT HIS CHIN
AND THAT
WAS THAT
BURMA-SHAVE
TO GET
AWAY FROM
HAIRY APES
LADIES JUMP
FROM FIRE ESCAPES
BURMA-SHAVE
ROMANCES ARE WRECKED
BEFORE THEY BEGIN
BY A HAIR
ON THE COAT
OR A LOT ON THE CHIN
BURMA-SHAVE
DON'T TAKE
A CURVE
AT 60 PER
WE HATE TO LOSE
A CUSTOMER
BURMA-SHAVE
SHIVER MY TIMBERS
SAID CAPTAIN MACK
WE'RE TEN KNOTS OUT
BUT WE'RE TURNING BACK
I FORGOT MY
BURMA-SHAVE
WITH GLAMOUR GIRLS
YOU'LL NEVER CLICK
BEWHISKERED
LIKE A
BOLSHEVIK
BURMA-SHAVE
"AT EASE," SHE SAID
"MANEUVERS BEGIN
WHEN YOU GET
THOSE WHISKERS
OFF YOUR CHIN"
BURMA-SHAVE
THE WHALE
PUT JONAH
DOWN THE HATCH
BUT COUGHED HIM UP
BECAUSE HE SCRATCHED
BURMA-SHAVE
A CHIN
WHERE BARBED WIRE
BRISTLES STAND
IS BOUND TO BE
A NO MA'AMS LAND
BURMA-SHAVE
DRINKING DRIVERS -
NOTHING WORSE
THEY PUT
THE QUART
BEFORE THE HEARSE
BURMA-SHAVE
SAID FARMER BROWN
WHO'S BALD
ON TOP
WISH I COULD
ROTATE THE CROP
BURMA-SHAVE
More info here:
http://www.printmag.com/design-inspiration/the-morbid-roadside-ad-poetry-of-burma-shave/
Although the signs have long gone, they gave us some absolute gems of wit and humour:
DOES YOUR HUSBAND
MISBEHAVE
GRUNT AND GRUMBLE
RANT AND RAVE
SHOOT THE BRUTE SOME
BURMA-SHAVE
WITHIN THIS VALE
OF TOIL
AND SIN
YOUR HEAD GROWS BALD
BUT NOT YOUR CHIN - USE
BURMA-SHAVE
HE HAD THE RING
HE HAD THE FLAT
BUT SHE FELT HIS CHIN
AND THAT
WAS THAT
BURMA-SHAVE
TO GET
AWAY FROM
HAIRY APES
LADIES JUMP
FROM FIRE ESCAPES
BURMA-SHAVE
ROMANCES ARE WRECKED
BEFORE THEY BEGIN
BY A HAIR
ON THE COAT
OR A LOT ON THE CHIN
BURMA-SHAVE
DON'T TAKE
A CURVE
AT 60 PER
WE HATE TO LOSE
A CUSTOMER
BURMA-SHAVE
SHIVER MY TIMBERS
SAID CAPTAIN MACK
WE'RE TEN KNOTS OUT
BUT WE'RE TURNING BACK
I FORGOT MY
BURMA-SHAVE
WITH GLAMOUR GIRLS
YOU'LL NEVER CLICK
BEWHISKERED
LIKE A
BOLSHEVIK
BURMA-SHAVE
"AT EASE," SHE SAID
"MANEUVERS BEGIN
WHEN YOU GET
THOSE WHISKERS
OFF YOUR CHIN"
BURMA-SHAVE
THE WHALE
PUT JONAH
DOWN THE HATCH
BUT COUGHED HIM UP
BECAUSE HE SCRATCHED
BURMA-SHAVE
A CHIN
WHERE BARBED WIRE
BRISTLES STAND
IS BOUND TO BE
A NO MA'AMS LAND
BURMA-SHAVE
DRINKING DRIVERS -
NOTHING WORSE
THEY PUT
THE QUART
BEFORE THE HEARSE
BURMA-SHAVE
SAID FARMER BROWN
WHO'S BALD
ON TOP
WISH I COULD
ROTATE THE CROP
BURMA-SHAVE
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